Posted on May 11, 2019 by Hrishikesh Joshi in AI | Media | Entertainment A few months back a paper published by Anacondas “Why Your Business Needs an AI Platform” caught my attention.     The Value creation Matrix in the paper describes the impact of AI ($billion) verses share of AI impact in total impact from analytics. What surprised […]

RLD – Opportunities and Beyond Last year October Broadcast Audience Research Council (BARC) – sole TV Viewership Monitoring Entity in India – announced the release of Respondent Level Data (RLD) for Broadcasters. While it was accessible to Media Agencies before that, releasing the data to broadcasters was new. Before I explain what RLD is let […]

OVERVIEW: Communicating insights through data visualization is not easy, even with the best Business Intelligence Tools at our disposal. Many a times we find ourselves struggling to communicate clear-cut insights. One such use case is Customer or Market Segmentation problems. Scatter plots are often the go-to visuals in this case. However, they fail miserably if […]

Business Case: To analyze and tell a story about viewership data for the particular channel. Understanding and viewing trend patterns across markets, channels and content while also comparing them. A proper deep dive into every aspect of the necessary KPIs and GRP ratings.   Solution: To create a consolidated view of market, channels and performance […]

Posted on Aug 16, 2019 by Rhishikesh Joshi in AI | Media | Entertainment Problem: Let us start with explaining you in brief the business problem in Indian Media Industry that we intend to tackle. There are majorly 4 stakeholders viz. Advertisers, Media Agencies, Broadcasters and Broadcast Audience Research Council (BARC) – central rating agency. Advertisers hire Media Agencies to […]