RLD – Opportunities and Beyond Last year October Broadcast Audience Research Council (BARC) – sole TV Viewership Monitoring Entity in India – announced the release of Respondent Level Data (RLD) for Broadcasters. While it was accessible to Media Agencies before that, releasing the data to broadcasters was new. Before I explain what RLD is let […]

This article is for all Media Planners, Analysts, and Data Engineers dealing with digital campaign management platforms like Google Ads, DV360 or Meta. We have extensively worked on the reporting side of these platforms, and or experience says that creating a scalable data model for your reporting teams can turn out to be quite challenging. […]

Business Case: To understand spending patterns in advertisements through the four mediums of TV, Radio, Print and Digital across the two sectors of Retail and Service. Solution: Analyzing and comparing the spending across mediums and diving deeper into the sectors and the product itself. Technology used: Power BI and Excel Data Source: The report is […]

Business Case: Understand advertisement spends through the three mediums of TV, Radio and Print along with key metrics like GRPs, NGRPs, SOVs across multiple media channels and Dayparts. Solution: Analyzing the spending across mediums and diving deeper into the sectors and the product itself. We also want to understand how the key metrics impact these […]

Business Case: To analyze operations and volumetrics related to insurance premium and derive appropriate trend analysis from the data. To understand and dig deeper into the different types of policy. Solution: To create an overview that spans information about policies, premiums and gives a trend analysis in terms of relevant KPIs. Technology used: Power BI […]