Business Case: To understand spending patterns in advertisements through the four mediums of TV, Radio, Print and Digital across the two sectors of Retail and Service. Solution: Analyzing and comparing the spending across mediums and diving deeper into the sectors and the product itself. Technology used: Power BI and Excel Data Source: The report is […]

This article is for all Media Planners, Analysts, and Data Engineers dealing with digital campaign management platforms like Google Ads, DV360 or Meta. We have extensively worked on the reporting side of these platforms, and or experience says that creating a scalable data model for your reporting teams can turn out to be quite challenging. […]